Love what you do
Every now and again mealtime at my house brings forth the experimental side of my mother. I have no problem eating new foods but I do have a problem when she is not eating. It seems to me that one should beware of the chef who won’t eat his own cooking. 
This is a principle which extends to many areas of life. Outside of those spheres where a conflict of interests could be a problem, would you trust your money to someone who doesn’t invest his own, an accountant who cooks his own books, a lawyer who breaks the law as easily as he breathes? One of my classic examples is the doctor with the unhealthy lifestyle. I have a problem with someone telling me what I should be doing is… and then stepping outside to light up a cigarette. “Physician, heal thyself” comes to mind.
Here’s another example - could you follow a priest or minister that doesn’t believe in what he preaches in the pulpit. “Practice what you preach” sounds so cliched now but is surprisingly applicable. Francis Wade of Moving back to Jamaica and Chronicles from a Caribbean Cubicle makes this point in his post Doing What Is Loved as he discusses a bank VP who won’t use his own bank’s branches and a newspaper editor who doesn’t read her own paper when it offends her.
The disturbing part here is these people not only have no love and passion for what they do but they also lack respect for their field. Yet they expect you to trust them and invest your hard-earned money and time with them. This is why employee stock programs appear in companies all over the world. If your employees don’t believe in the company enough to invest, why should anyone else?
My conclusion - follow your heart. Find what it is that you are passionate about and then spend your life pouring yourself into it. Your passion will sell if that is what you seek.
Right now I am feeling kindatired (yawn)...
